VISIONARY LEADERSHIP – A JOURNEY OF SUSTAINABLE TRANSFORMATION
"Relentless innovation, coupled with a pragmatic mindset, is the key to creating sustainable value in every endeavor."
Julie Nguyen is a seasoned commercial leader with nearly two decades of experience across brand building, omnichannel retail, and business transformation in Vietnam’s consumer sector.
She has held senior roles at leading global brands including Dyson (Central Retail), Amorepacific, and Estée Lauder Companies—where she consistently delivered market expansion, digital acceleration, and retail reinvention.
At Dyson, she revitalized the Vietnam business through stronger channel execution, team development, and social commerce innovation. At Amorepacific, she repositioned Sulwhasoo into a top-tier brand while scaling e-commerce and elevating customer experience. At Estée Lauder, she launched new retail formats, led a national field team, and expanded the presence of four global brands across Vietnam’s beauty landscape.
LEADERSHIP IMPRINT: ADVANCING WITH NORBREEZE COLLECTIVE ASIA
Julie is known for combining strategic clarity with hands-on leadership. Her deep expertise in CRM, digital commerce, and retail operations makes her a key driver of Norbreeze Collective Asia’s transformation journey and the Group’s ambition to unify commercial performance across channels.
