Senior Store Manager

Objective of role:

• Manage the team of employees and drive sales performance.
• Take responsibility for achieving assigned targets.
• Ensure the best possible customer experience.
• Take responsibility for maintaining the image of the store and brand.
• Manage merchandise and adhere to the operational standards of the brand and company.
• Complete assigned tasks from direct management.

Detailed responsibilities/accountabilities

Ensure all stores achieve sales targets:

• Manage assigned Key Performance Indicators (KPIs) related to revenue: Store chain sales, UPT (Units Per Transaction), ATV (Average Transaction Value), Customer Satisfaction, etc.
• Propose plans, implement, and monitor business activities of the stores at each business stage.
• Collaborate in developing business strategies with the Area Operations Manager (AOM) and Operations Manager (OM).

Store Operations Management:

• Ensure the store’s image (product display, cleanliness, fixed asset maintenance, inventory management, etc.) meets the company’s operational standards.
• Ensure employees’ appearance is neat and adheres to the brand standards.
• Take responsibility for managing the budget and monitoring operational expenses of the stores.
• Plan and implement efficient operational solutions.
• Propose the development and implementation of regulations, procedures, policies, and programs for the stores.

Customer Service:

• Control the quality of customer service according to the brand and company standards, ensuring the best customer experience.
• Manage customer files and monitor employee customer care.
• Resolve customer complaints (if any).
• Develop a strategy to maintain and grow the store’s loyal customer base, proposing programs for VIP customers.

Inventory Management:

• Control operational processes to ensure the prevention of loss or damage to goods.
• Provide guidance to personnel in the event of incidents such as negative sales, incorrect sales codes, inventory discrepancies, etc.
• Analyze and collaborate with the purchasing department (Merchandise) to make appropriate buying decisions based on the business situation at the stores.
• Coordinate with other departments to implement and resolve issues related to the goods of the managed store chain.

Human Resources Management:

• Build a healthy and fair environment based on the company’s business philosophy and core values.
• Ensure the rights and obligations of employees: attendance tracking, working hours, overtime, labor contracts, leave, resignations, work assignments, handling incidents, etc.
• Take responsibility for recruitment, training, and personnel development aligned with the goals of individuals and the company.

Requirements

• Intermediate/ College/ University degree in Marketing or a related field.
• Minimum of 5 years of experience in the high-end retail industry, with at least 1 year in a store chain management role.
• Leadership skills, inspirational abilities, training, and guidance for employees.
• Good communication skills, with the ability to build positive relationships with customers and colleagues.
• Strong analytical skills, with the ability to interpret sales data and develop sales strategies.
• Passionate and highly responsible in the workplace.
• Ability to work a flexible schedule, including weekends and holidays.
• Data analysis skills and strategy development, experience using sales reporting tools (Microsoft Office, etc.).
• Fluency in English is an advantage.