HEAD OF ECOMMERCE

Norbreeze Collective Asia – NCA (a member of Norbreeze Group) is currently the exclusive
distributor of the Pandora jewelry brand in Vietnam and the Indochina region. We are committed
to providing exceptional products and a premium shopping experience. As we continue to expand,
we are looking for a talented and experienced Assistant Digital Manager to join our team and
contribute to our growth.
The successful candidate would be in district 2 HCM and directly report to the Marketing Manager.

Objective of role:

1. CRM and Community Growth

• Develop and execute a comprehensive CRM plan to grow the community to 100,000
  members by the end of 2024.
• Partner with an external email marketing agency to reach a sales goal of 1 million SGD in 2024

2. Ecommerce Strategy & Performance

• Lead the development and implementation of the global and regional eCommerce strategy.
• Drive online sales growth through user experience optimization, conversion rate
  optimization (CRO), and personalized marketing techniques.
• Take full P&L responsibility, managing budgets to maximize ROI and profitability.
• Implement best practices for SEO, paid search, and affiliate marketing.
• Collaborate with the eCommerce team to ensure website performance aligns with KPIs.

3. Global and Regional eCommerce Growth

• Expand the brand’s eCommerce footprint locally and globally.
• Partner with regional teams to tailor eCommerce strategies for local markets.
• Manage relationships with third-party eCommerce platforms and marketplaces

4. Brand Strategy and Execution

• Implement global marketing strategies, integrating digital and traditional platforms.
• Ensure consistency across all marketing materials and channels.

5. Retail and Trade Marketing

• Build and nurture relationships with distributors and retailers to optimize brand presence.

6. Cross-Functional Collaboration

• Work with eCommerce, IT, logistics, and customer service to align marketing strategies.
• Coordinate marketing and eCommerce calendars for consistent communication.

7. Digital Transformation & Optimization

• Guide digital and eCommerce transformation, focusing on data-driven strategies.
• Leverage technology to enhance productivity and sales.

8. Ecommerce Analytics and Insights

• Track and report on eCommerce performance KPIs, such as conversion rates, AOV, CAC, and
  CLV.
• Use data insights to drive segmentation and personalization.

9. Innovative Marketing Solutions

• Implement innovative marketing and eCommerce strategies to enhance engagement and
  performance.

Requirements:

• Bachelor’s degree in Business, Marketing, eCommerce, or a related field; Master or MBA preferred.
• 10 years of experience in a senior role within the luxury goods, or consumer brands industry.
• Proficiency in eCommerce platforms, CRM systems, and digital marketing tools.
• Strong understanding of eCommerce, consumer behavior, and industry trends.
• Exceptional leadership, communication, and negotiation skills.
• Collaborative mindset to work with cross-functional and global teams.
• Creativity, resilience, and a results-driven approach.
• Strong understanding of customer preferences and market trends in the Asia region.

What we offer:

• 13th month salary and attractive performance bonuses.
• 100% official salary during the probation period.
• Full-paid compulsory insurance according to Vietnam Labor Law.
• Premium Healthcare insurance (support for spouse and children).
• Annual health check package.
• 12 days annual leave & Birthday Leave: NCA encourages employees to take time off and spend it with their loved ones on their birthdays with 1 day of paid leave.
• Unlimited potential for the career path.
• Budget for your training & self-development.
• Annual company trip and teambuilding.
• Chance to be honored quarterly and annually with recognition awards for individuals, teams.
• Fantastic yet professional working environment. Lovely, friendly, and talented colleagues.
• A spacious pantry that is fully equipped with a coffee maker, fridge, microwave and more for your most comfortable lunch time.
• Free parking and allowances: Lunch, Marriage, Newborn baby, Bereavement and others applied.
• Working hours: 8 hours x 5 days/week (9:00 – 18:00, Monday to Friday).
• Engaging monthly events: Happy Gathering, Mini Game, Team Birthday Celebrations, Company’s Year-end party, etc